Selling Your Home

Listening to your needs & understanding why you are selling your property is the first key to implementing a successful sales strategy.  We will discuss trends in the local market & review comparable home sales in your neighborhood so that you have ample data to consider when pricing your home.  We will also discuss how to present your home in the best possible light. Utilizing our Compass Concierge program, you can get fronted for the cost of home improvement services like staging, flooring, or painting with no interest charged & pay for the services when your home sells.  Expenses that you incur up front preparing your home for sale will pay dividends with a faster sale & higher price.

Pro Active Due Diligence

It is important to be pro active when it comes to disclosures so as to avoid any surprises during escrow. I will guide you through this process to ensure that we are prepared when your home comes on market and we will be ready for offers in one day.

Once we have properly prepared your home for market we are ready to present it for sale. With Compass Coming Soon or Private Exclusive I am able to pre-market your home so as to create early demand, drive buyer excitement and get more exposure for your listing. Listing your home as Coming Soon  or Private Exclusive will allow us to gain valuable feedback on your home, before it's on the MLS. When it's time to go live to the whole market, your home will be priced & positioned to sell quickly.

Marketing Your Home

Each Property Will Receive a Personalized Marketing Plan & All Properties Will Receive:

• Professional Photography & Virtual Tours

• Expertly Designed, Visually Stunning Marketing & Print Materials

• Individual Property Website with Unique Domain

• Social Media Advertising Campaigns

• Listing on BAREISMLS, Zillow & All Syndicated Real Estate Sites

• Targeted Email Campaigns to Ideal Prospective Buyers and Brokers

Compass Insights surfaces detailed metrics about the market status of your listing. This tool highlights the traffic your home is receiving, where that traffic comes from, how long visitors view your home, and how often they return to check it out again. Knowledge is power, and Insights allow me to make data-driven decisions to optimize marketing efforts. 

Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

Negotiating the Offer

As offers come in I will present them to you & together we will review all of the details making sure you understand all of the terms of the agreement.  Reviewing and understanding the purchase agreement and buyer qualifications are essential to a successful real estate transaction. I will negotiate to make sure the terms are to your satisfaction and in your best interest.

The Escrow company is a neutral third party with the responsibility of overseeing the contract to make certain that no funds or property will change hands until all terms and conditions of the purchase contract have been met and to make sure that the interests of all parties to the transaction are protected. Upon acceptance of the purchase agreement by buyer and seller the escrow process begins and the contract is now officially active. Throughout the escrow process I will be there to ensure the buyers meet their contingency deadlines and to advise on any requests that the buyer should have in order to keep the sale on track & set to close in a timely manner.  

Closing

The closing date is determined by the buyer and seller when the parties have agreed to and accepted the terms of the purchase agreement. The escrow officer confirms that all the conditions of the purchase agreement have been met, confirms the final details with the title company, orders title insurance and releases the file for recording. Close of escrow happens when the notarized grant deed that the seller has signed is recorded at the county recorder’s office. This deed transfers title of the property from the seller to the new buyer. Upon confirmation that the deed has been recorded, the escrow officer will notify all parties. Keys are exchanged & the escrow holder will then process the closing, balance the final figures of the file, disburse the funds accordingly (including any refunds to the buyer), and generate and disburse the final closing statements.